Personal data


Di Si 2008 Ltd (hereinafter referred to as “”, “we”, “us”) takes seriously its responsibility to protect the privacy of the customers and to secure all personal information, which is made available in connection with their day-to-day activities. Personal data mean any specific information relating to you, which allows us to identify you. For example, such information might be your real name, your address, telephone number or payment data, your passwords for access to our website and likewise. Data, which directly or in combination with other data, cannot be related to your identity, are not treated as personal data.

This Privacy Policy aims to present in a clear and transparent way:
- What personal data we collect and process about you in connection with your relationship with us as a customer of our products or as a user of our website and online applications;
- How we use your personal data;
- How and how long we keep your personal data;
- Who we transfer/disclose your personal data to;
- What your rights as a data subject are and how you can exercise these rights;

This Privacy Policy is applied to your personal data whenever you visit or use our services but it has no application if you use other websites or services, which we do not own or control.



The data controller of your personal data is Di Si 2008 Ltd, BG200110465, having its registered office address at 13 Dragoman Street, Assenovgrad 4230, represented by Anton Bozhanov and Lyubomir Argirov, who may be contacted at 
[email protected] or  telephone: +359 879 437 744 collects and processes all personal data in compliance with the personal data protection laws applicable in Bulgaria and the European Union.



Personal data are data, through which an individual can be identified.

Each time you connect with us or visit our Website, you provide your personal data to us. In order for you to be able to use our services, we need to collect and process your personal data. works intently in good faith to minimize the data that it processes, and to protect them to the maximum extent.

Data Protection holds that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons:

·        Contract - your personal information is processed in order to fulfil a contractual arrangement e.g. in order to send you your Directory catalogue.

·        Consent – where you agree to our using your information in this way e.g. for storing your payment card details.

·        Legitimate Interests - this means the interests of in managing our business and allowing us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer certain data to a  third party such as a delivery partner.

·        Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.

What Personal Information we collect and use

The type of Personal Information we collect and process depends on our relationship with you and the context in which we obtain and use it. The list below sets out the Personal Information we will or may collect depending on the circumstances

Personal Information we collect from our customers;

-        First name;

-        Last name;

-        Postal address;

-        Email address;

-        Telephone number;

Personal Information we collect from our employees;

-         Full name and title;

-        Date of birth;

-         National insurance number;

-         Proof of identification and address documentation;

-        Medical history;

-        Bank details;

    Other employment related information, including CVs, references etc.

How Personal Information is collected and your responsibilities:

We may collect Personal Information from you in person, via telephone or email or over our website.

Personal Information we collect from other sources:

-         our information technology systems, e.g. our website or other relevant websites and applications;

-          automated monitoring of our website and other technical systems, such as our computer networks and connections, CCTV and access control systems, communications systems, email, voicemail and instant messaging systems.


-        When you provide Personal Information to us relating to a third party, you confirm that you have any necessary permission or authority to do so. You are also responsible for ensuring that the provision of that Personal Information complies with data protection and other applicable laws. You must have the authority to disclose personal data if it relates to someone else and all data disclosed should be complete, accurate and up-to-date.  website portal

User names and passwords are provided to you only as a customer of This allows you to access Personal Information that we are holding on your account. You are able to update and delete this information. The account allows you to access this feature.

Personal data of children

Any employee under the age of 18 will be prompted to confirm that their parent or guardian has read and accepted our Privacy Policy and consents to the processing of the required child’s personal data (see above in What Personal Information we collect and use).

Any customer under the age of 18 who wish to subscribe to our emailed (or otherwise communicated) marketing updates, will be prompted to confirm that their parent or guardian has read and accepted our Privacy Policy and consents to the processing of the required child’s personal data (see above in What Personal Information we collect and use).

Visitors to our website

We use Google Analytics to collect statistical information about the number of visitors on our website. This information includes visited pages and searched content. Further information can be obtained from the Google Privacy Policy. We use this information to maintain and improve our website and the services we provide and to analyse and understand  what interests our visitors in order to improve and customise the content of the website. This data will not directly or indirectly reveal your identity.

We use technology to track the patterns of behaviour of visitors on our website. This can include using "cookies" which would be stored on your browser or the hard drive of your computing device. Cookies are small pieces of information which track what items you have looked at previously, so we can bring them to your attention at a later date and also allow us to keep items in your shopping cart which you can select and then return to purchase at a later date. The cookies are stored on your hard drive and will not harm your computer. If you wish you can change your own computer’s settings or firewall to disable cookies. You will be able to use most of the features when these are disabled such as the shopping cart and purchasing items.


How and why we use your Personal Information

Under data protection law we can only use your Personal Information if we have a proper reason for doing so, for example:

-        complying with our legal and regulatory obligations;

-         for our legitimate interests (see below) or those of a third party;

-         for the execution of our contract with you or in taking steps at your request as soon as you have given your consent.

A legitimate interest is when we have a business or commercial reason to use your Personal Information, so long as this is not overridden by your own rights and interests. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your Personal Information for our legitimate interests. We do not use your Personal Information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

In general terms we will collect Personal Information to:

-        provide our services to you, to manage our relationship and comply with our legal obligations arising from it;

-         provide you with information about our business and the services we offer including relevant communications;

-         help us improve our business and the products we offer.


Change of purpose

We will only use your Personal Information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your Personal Information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

We may process your Personal Information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Marketing communications

Where you have requested, we may use your Personal Information to send you updates and newsletters (by telephone, post, email or other electronic means) about our products and services, including new products and services.

We will always treat your Personal Information with the utmost respect and we will never sell or share it with other organisations for marketing purposes.

By registering with Select and providing us with your email address, phone number and postal address and consenting to receive communication from Select, you acknowledge that you will receive email notifications in relation to our products, services and special offers that you may be interested in. This will usually be in the form of a newsletter.

You have the right to opt out of receiving marketing communications at any time by:


-         contacting us on our website or by telephone +359 879 437 748;

-        using the ‘unsubscribe’ link in our emails;

-         emailing us at [email protected];

-        By logging into your Select account and making the necessary changes.

We may ask you to confirm or update your marketing preferences if you instruct us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.

Who we share your Personal Information with

We may share Personal Information with:

-        Our professional advisers e.g. lawyers, accountants, etc.;

-        Other third parties where necessary to carry out your instructions e.g. our courier and delivery services or any outsourced warehousing and distribution facilities.;

-         Our bank/s, insurers;

-         External service suppliers, representatives and agents that we use to make our business more efficient.

Our IT support and service providers may also access your Personal Information as a consequence of them providing support to us.

We only allow our service providers to handle your Personal Information if we are satisfied they take appropriate measures to protect your Personal Information. We also impose contractual obligations on service providers to ensure they can only use your Personal Information to provide services to us and to you.

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

We may also need to share some Personal Information with other parties. For example, if we, in the course of our own business operations, sell or buy any business or assets we may disclose Personal Information held by us to the prospective seller or buyer of those businesses or assets.

Where possible, information will be anonymised, but the recipient of the information will be bound by confidentiality obligations. If we are acquired, or substantially all of our assets are acquired, by a third party (or are subject to a reorganisation), Personal Information held by us will be one of the assets which is transferred.

Where your Personal Information is held

Personal Information will be held on the secure server at our offices, third party agencies, service providers, representatives and agents as described above (see Who we share your Personal Information with).

We also hold your Personal Information in secure data servers in BG (and in relation to personal data held in our customer relationship management system only) with all reasonable technological and operational measures put in place to safeguard it from unauthorised access.


How long your Personal Information will be kept


We will only retain your Personal Information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When it is no longer necessary to retain your Personal Information, we will delete or anonymise it. In some circumstances we may anonymise your Personal Information (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorised use or disclosure of it, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances you can ask us to delete your data: see Your rights with respect to your Personal Information.



We only keep your Personal Information for as long as is necessary to:

-         provide you with our products and services;

-         respond to any questions, complaints or claims made by you or on your behalf;

-          keep records required by law to comply with our legal obligations and our duties.

Complaints or requests

If you are not a customer of ours but you complain to us about how we have processed your Personal Information or you seek to exercise a data protection right such as a data subject access request, we will retain details of your complaint or request. We will only use the Personal Information we collect to process the complaint or request, to audit the level of service we have provided and to provide information to our insurers or regulator.

We will keep information in connection with the complaint or request in line with our retention policy. In most cases this means we will retain the information for six years.

How we protect your Personal Information

Keeping information secure is a key part of data protection compliance. We have put in place appropriate security measures to prevent your Personal Information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need to know and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so or where we have otherwise agreed with you that we will.

We also maintain our own internal audit programme to verify that our staff are familiar with and adhere to our policies and procedures.

If we have given you a username and password which allows you to access via our systems, you are responsible for keeping it confidential.

Your rights with respect to your Personal Information

You are entitled at any time to ask us for a copy of Personal Information we hold about you, known as a data subject access request. You are also entitled to call for the data to be supplemented, updated or rectified. You can make any of these requests free of charge by contacting us (see Contact Information).

In certain circumstances you can also ask us to restrict our processing of your Personal Information, e.g. if you contest the accuracy of it. We will always review your request and will inform you if we decide we are not required to action it. If you require us to restrict or stop processing your Personal Information in any way, this may impact on our ability to provide our services to you.


How to complain

We hope that we can resolve any query or concern you may raise about our use of your information. If you want to complain about how we have handled your Personal Information, please follow the procedure in our Complaints Policy which is available on our website.

The EU General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in the European Union (or EEA) State where you work, normally live or where any alleged infringement of data protection laws occurred.



Contact Information

Please contact us by email or telephone if you have any questions about this privacy policy or the information we hold about you.


    Telephone:                     +359 879 437 748

    Email:                           [email protected]